What the words mean

Code in the background of your site that tells Google exactly what your business is, where you are, and when you're open. Nobody sees it. Search engines read it first.

Why this matters Without it Google has to guess. With it, you control the facts that show up next to your name.

Every type of structured data your site can use, not just the basics. Services, reviews, FAQs, products. The more Google understands, the more ways you can show up.

Why this matters Each schema type is another door into search. More doors, more traffic.

The code that puts gold stars under your result in search. It pulls your real ratings into the listing itself.

Why this matters A result with stars gets clicked far more than a plain one. Same ranking, more calls.

Your profile is the box on Google Maps and the right side of search. I set it up properly and add a system that asks happy customers for reviews on autopilot, so the good ones keep coming.

Why this matters For local searches the profile gets seen before your website does. Reviews are the deciding factor.

A dedicated page for each of the six areas you serve. Someone searching in their own town lands on a page built for their town, not a generic one. Six shots on goal instead of one.

Why this matters Google ranks the page that matches the search. A page about their town beats a page about everywhere.

Getting your business mentioned and linked on local sites, news, and directories Google already trusts. Other people vouching for you counts for more than anything you say about yourself.

Why this matters Links from trusted local sources are the single biggest lever on local rankings.

Your business listed consistently across the directories people and search engines check. Yelp, Apple Maps, Bing, the industry ones.

Why this matters When your details match everywhere, Google trusts them. When they don't, it hedges and you slip.

Your name, address, and phone number written exactly the same way everywhere online. NAP is just those three things.

Why this matters One wrong suite number or old phone across the web makes Google unsure you're real. Consistency removes the doubt.

Updates, offers, and news posted straight to your Google Business Profile, like a mini feed inside search.

Why this matters An active profile looks open and cared for. A dead one looks closed.

Showing up when people ask ChatGPT, Google's AI answers, and other assistants for a recommendation. More people search this way every month. I make sure the AI knows you exist and what you do.

Why this matters The next wave of customers is asking a bot, not typing into a search bar. Most businesses are invisible there.

The map pack is the box of three businesses at the top of a local search, above everything else. This is your spot in it.

Why this matters Almost everyone picks from those three. Outside the pack you're on page two of attention.

Instead of checking your rank from one spot, I check it from a grid of points across your service area. You see where you're strong and where you vanish.

Why this matters You might rank first at your shop and nowhere three miles away. One number hides that. The grid shows it.

Every call and form submission gets traced back to where it came from. You stop guessing which marketing works and start seeing it.

Why this matters You can't double down on what's working if you can't tell what's working.

One plain English report each month. What moved, what it means, what's next. No jargon, no 40 page PDF you'll never read.

Why this matters You should know what you're paying for and whether it's working in two minutes, not two hours.

Google Analytics 4 tracks what people do on your site. Search Console shows what they searched to find you. I set both up and actually read them.

Why this matters These are free and most businesses either don't have them or never look. They're where the answers hide.

A tool that records how real people move through your site. Where they click, where they get stuck, where they leave.

Why this matters Rankings get people to the door. PostHog shows you why they walk back out.

You go to the front of the line. When you message me you get a fast answer, not a ticket number.

Why this matters When something breaks or a question comes up, waiting a week costs you leads.

A kickoff call where we set your goals, pick the areas that matter, and agree on what we're chasing first.

Why this matters Work that starts without a plan wanders. An hour up front aims everything that follows.