What the technical words mean

Cloudflare's network is the worldwide set of servers your site is served from, instead of one rented server in one place.

In the proposal “served from Cloudflare's network instead of a rented server”

HTTPS is the encrypted version of a web address, and the site is set to force it so every visit is encrypted.

In the proposal “HTTPS forced for a year including subdomains”

A subdomain is an address that hangs off your main domain (agreements.wiredbuilder.com is one of ours), and the HTTPS rule covers those too.

In the proposal “HTTPS forced for a year including subdomains”

Framing blocked means the site tells browsers it may not be embedded inside someone else's web page.

In the proposal “framing blocked so the site cannot be embedded in someone else's page”

A domain is behind Cloudflare when visitors reach Cloudflare first and Cloudflare passes the request on to your site.

In the proposal “All six domains sit behind Cloudflare”

Traffic is filtered means Cloudflare screens requests before they reach the site, so unwanted traffic is stopped on the way in.

In the proposal “traffic is filtered before it reaches the site”

DNS is the record that says where your domain points, and "in your account" means it lives in a Cloudflare account you own rather than a vendor's.

In the proposal “DNS is in your account, not a vendor's”

A certificate is what lets a browser trust and encrypt its connection to your site, and on Cloudflare they renew on their own.

In the proposal “certificates renew themselves”

Cloudflare Email Sending is Cloudflare's own mail service, so quote-request emails go out from an address on your own domain with no third-party mail provider in the middle.

In the proposal “Quote requests are sent through Cloudflare Email Sending from an address on your own domain, so there is no third-party mail provider in the middle holding your leads”

Google Analytics records what people do on the site (phone taps, form submissions, booking clicks) and feeds those leads to Google Ads, so the advertising is judged on bookings rather than clicks.

In the proposal “Every phone tap, form submission and booking click is recorded as a lead, and those leads feed Google Ads directly”

Zaras (Cloudflare Zaraz) is the Cloudflare feature that loads Google Analytics from Cloudflare's side instead of through Tag Manager, so ad blockers do not quietly drop the numbers.

Diagram No diagram provided.

In the proposal “Google Analytics runs on all three sites, loaded through Cloudflare instead of Tag Manager, so the numbers do not quietly disappear”

Assumption The word "Zaras" does not appear in any proposal. This entry assumes it means Cloudflare Zaraz, which matches the "loaded through Cloudflare instead of Tag Manager" line in the Lightning proposal.