@itsjakethewizard
Display:none keyword hack.
Bait, a plug, or a claim that falls apart against the source.
The clip
it may be considered a grey hat move, but it really works. #seo #seooptimization #marketing
The caption, as Jake | The Marketing Wizard wrote it on TikTok
Posted by Jake | The Marketing Wizard on TikTok, October 1, 2024.
Why it is graded that way
The clip says to stuff keywords into text hidden with display:none, and the caption calls it grey hat that "really works". No result is shown. Google's spam policies name hidden text outright: white text on white, text pushed off-screen with CSS, font size or opacity set to 0. Hiding keywords from people so only the crawler reads them is the same move. The same policy allows hiding that serves the reader, like tabs, accordions and screen-reader text. This is not that. At best it does nothing; at worst it earns a manual action.
Checked against the original clip and, where it makes a factual claim, against whatever that claim leans on. If I have this wrong, tell me and I will fix the row and say what changed.
Others on seo
← All 119 clips · The claims worth arguing about are on SEO claims, checked and tested.
Want the Lab's results in your own searches? Add Wired Builder as a preferred source and Google shows it to you more often.
