@gtmnow_ (Guy Yalif)
Four buckets: content, technical, authority, measurement.
There is something real in it. It may still carry a wrong number, and the note says so.
The clip
SEO is dead. AEO is the new growth engine for modern brands. Guy Yalif from Webflow explained how the shift from SEO to AEO changes everything, from keywords to how LLMs interpret your content and brand authority. Catch the full episode of 🎧 GTM 166 on GTMnow.com and major podcast platforms like Spotify, Apple, and YouTube! #gotomarket #b2bmarketing #aeo #saasfounders #ᴄᴏɴᴛᴇɴᴛsᴛʀᴀᴛᴇɢʏ #aiinmarketing #webflow
The caption, as GTMnow wrote it on TikTok
Posted by GTMnow on TikTok, October 30, 2025.
Why it is graded that way
Guy Yalif of Webflow on the GTM Now podcast. His four buckets (content, technical, authority, measurement) are a useful way to plan the work. Two claims around them do not hold. “Keyword ranking no longer exists” is overstated: Google says its AI features are built on its ranking systems, so ranking still decides what gets pulled in. The shift from single keywords to clusters of questions is real. And the idea that you need llms.txt, Markdown copies or special schema is false for Google, which says you do not need new machine-readable files or markup. His schema statistics come with no source.
Checked against the original clip and, where it makes a factual claim, against whatever that claim leans on. If I have this wrong, tell me and I will fix the row and say what changed.
Others on seo
← All 119 clips · The claims worth arguing about are on SEO claims, checked and tested.
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