Worth your time

There is something real in it. It may still carry a wrong number, and the note says so.

The clip

Google confirms GEO/AEO myths: Google has released official documentation on optimising for generative AI systems. Apart from advice, they also dispelled common myths around GEO and AEO, including: - llms.txt and markdown files - chunking content - schema for AI visibility You can read the full guide at https://developers.google.com/search/docs/fundamentals/ai-optimization-guide #geo #aeo
The caption, as Mark Williams-Cook wrote it on TikTok

Posted by Mark Williams-Cook on TikTok, May 16, 2026.

It plays from TikTok, not from here. Nothing loads from them until you press the button, so reading this page sends them nothing.

Why it is graded that way

Google published a guide to optimizing for its generative AI features, and this clip reads out the myths it knocks down: llms.txt and Markdown files, chunking content, and schema for AI visibility. It checks out against the guide. Google says you do not need new machine-readable files or markup to appear in Search, and that optimizing for generative AI “is optimizing for the search experience, and thus still SEO.” It was the only clip in the pile that needed no correction. It covers Google only; other AI tools read the web differently.

Checked against the original clip and, where it makes a factual claim, against whatever that claim leans on. If I have this wrong, tell me and I will fix the row and say what changed.

Others on seo

← All 119 clips · The claims worth arguing about are on SEO claims, checked and tested.

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