Every quote request now starts with a draft, not a blank reply.
Joey runs a moving company and a junk removal company from one office and one inbox. We set it up so every website lead gets a first-draft reply built from their own prices. The office manager still reads and sends every one.
Where they were
Joey runs two businesses out of Kamloops, British Columbia: Lightning Moving and Lightning Rubbish Removal. One office, one inbox. Moving leads and junk removal leads come in through two websites and land in the same place.
The office already had good replies, with the right prices and the right questions. They were typed out by hand, between phone calls, for every lead.
What was actually slow
Not the answer. The typing.
Every quote request needed the same thing: the right template, the right prices copied across, and one or two questions about the job. That is work a person should check, not work a person should retype.
What we built
- Quote forms on both websites that send each lead to the office inbox from its own address, so the two businesses never mix
- A template Google Doc per business, cleaned up from the office’s own replies, with every price in one place
- A Gemini Gem with hard rules: prices copied exactly, no promised dates, one or two questions, and [confirm] markers left in wherever the old templates disagreed
- Two Workspace Studio flows, one per business, that save a draft reply in each lead’s thread
- A test log, and a list of the price conflicts in the old templates for the office to settle
Nothing sends on its own. The flow’s last step saves a draft, and the office manager reads it and presses send.
The full how-to, including what went wrong on the first build, is in the guide: how to automate lead emails with Google Workspace Studio.
What happened
Both flows went live on 29 September 2026. A test bin rental inquiry produced a draft that used the right template with every price exact. Results from real leads come after a few weeks of use.
More projects
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- A private island, a listing video built from photos An eighteen shot cinematic walkthrough of a private island off Madeira Park, British Columbia, generated from the listing's own photographs with an AI video model and stitched with ffmpeg.
Want the occasional note on how I build things like this? Read the writing ↗