GEO Retrofit
AI search optimization for the site you already have
Make the site you already have readable, and correctly described, by AI assistants.
AI search optimization for the site you already have, sometimes called generative engine optimization or GEO. It is a focused upgrade, not a rebuild. We test what AI assistants say about you today, fix the facts and the structure they read, and make your site easy for them to quote accurately.
Who it is for
Businesses with a site that works for people but that AI assistants describe vaguely, wrongly, or not at all.
What you get
- → A test of what AI assistants say about you, run before anything changes
- → An llms.txt file and Markdown copies of your key pages
- → Content negotiation, so AI agents get clean Markdown and people get the normal page
- → Structured data cleaned up where it helps answers
- → Stale facts about you found and corrected
- → An optional AI catalogue server over data you already have
When an AI assistant describes you, it gets the facts right.
Where we have built it
- houston-nannies.com ↗
Markdown delivery for AI assistants built into the site. One family lead answered ChatGPT when asked how they found it.
- virginiamitchell.ca ↗
The full agent ready stack in production, including a live catalogue server.
- Our own llms.txt ↗
We run the same setup on this site. Read it.
Questions people ask
How do you find out what AI tools say about me now?
We ask them, the way a buyer would, across several assistants, and record the answers before we change anything. On one client, that test caught an assistant inventing a fee range, because the real one was not published anywhere.
Is this just SEO with a new name?
They overlap. SEO is about being listed. This is about the sentence an AI writes about you being true. You can rank well and still be described wrongly, and fixing the facts improves both.
Will I show up more in ChatGPT?
One Houston Nannies family found the site through ChatGPT and said so on the form. That is one lead, not a trend. We have not measured a before and after citation rate for any client yet. What we can promise is that when an assistant looks, the facts it finds are correct.
Terms worth knowing
Plain English definitions from our glossary, for the words that come up when we build this.
Talk it through
Every business needs a different version of this. We scope it with you and agree the work up front, before anything starts.
Other offerings
Local Service Site
A fast site for a local business, on your own account, built to turn visitors into calls.
Review Engine
Your reviews on a site you own, not only on someone else's platform.
AI-Discoverable Catalog
A product catalogue AI assistants can search directly, not guess at.
Automation
Automation first, AI where it earns its place, and systems that keep running when nobody is watching.
Content Pipeline
Raw inputs in, finished content out, on a schedule, without you in the loop.
Multi-Tenant Platform
One system you run. Every customer gets their own site, login and domain.